BECKY RHYS

This was a practice brief from Breifbox emulating a real client-based project. The brief given to us was to create branding for a new hotel opening in Helsinki, aimed at the young professional. I initially started looking into the Scandinavian minimalist design style and architecture as inspiration for this project which gave me the ideas for the main emblem in the logo which I followed through into the typography. I wanted to create a feel for this hotel that would be stripped back but trendy and ideal for the targeted market.