BECKY RHYS

This was a self-initiated brief by myself, with a passion for branding and also an interest in the world and culture of skateboarding I wanted to create a unisex skateboard clothing and accessory brand, which I felt was lacking in the market at the time of creating this brief. Although getting inspiration for the board designs from the skate scene in Tokyo with the night time neon glow of the city I wanted to keep the apparel designs quite simple, stripped back and easy to wear for both women and men while skating.